Opinion

Opinion 0 Comments

Translating Peru: Coping with bad customer service

Seated at a mid-priced restaurant with two other gringas, our early evening banter came to a screeching halt when our request for bottled water was met with an unflinching ‘no’ from our waiter.

Opinion 0 Comments

Rebuilding the Made in Peru brand

When I first started working as a marketing manager, many years ago, it was better not to relate the products with the phrase “made in Peru”.

Opinion 0 Comments

Translating Peru: Biting the Electoral Bullet

In a country that lacks strong political parties, at the onset of each campaign period public figures scatter like billiard balls during the break, each rolling to the tune of a different candidate.

Opinion 0 Comments

Analysis: PromPeru's ad campaign a success

For the Peru brand to be successful, after the launching of the national brand, step two was to begin an internal ad campaign.