Opinion

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Analysis: PromPeru's ad campaign a success

For the Peru brand to be successful, after the launching of the national brand, step two was to begin an internal ad campaign.

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Why Peru corner stores continue to beat supermarkets

Last year 143 new supermarkets, hypermarkets and convenience stores opened in Peru, yet these new openings don’t even tickle the 65,000 traditional bodegas.

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Translating Peru: Chapas

Two years ago, while English-language media fumed over Prince Harry's reference to his Pakistani army buddy as “Paki,“ Peruvians quizzically scratched their heads.

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Peru elections: Why did Ollanta Humala win?

Just how did this unlikely victory come to pass?